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Be a Model Leader of Change

Schneider, D.M. & Goldwasser, C.  (1998)  Be a Model Leader of Change. 

Management Review.  March, 41-45.

Here's how to get the results you want from the change you're leading. 


Implementing change in an organization inevitably results in a decline in productivity before reaching the improved desired state.  The goal for the leader is to keep this decline as short as possible, while not overlooking it all together.  One of the main strategies in implementing change is to visualize the dynamics of the change process first.  A leader must be able to see the "current state" and the process it takes to get to the "target state".

The transition in organizational change includes all that occurs between the "current state" and "target state" and creates the most demands on a leader.  Besides visualizing the dynamics of change, a leader must also anticipate the employees' reactions.  One way of accomplishing this is to empathize with employees' expectations and concerns.  Feelings such as a loss of control, uncertainty of how to act, suspicion that the balance of power is shifting, fear of failing, and a perception that change threatens each employers career are such attitudes with which to empathize.  The authors of this article go on to assert that employee resistance can be expected and not to be taken lightly.  Explicitly state the benefits of the change for each employee to avoid "employees lapsing back into their comfort zone: the status quo."

The next section of the article explains what it takes to be a leader in a changing organization.  The list includes linking change to key business processes; identify allies who will act as sponsors, change agents, and target agents; and define values and beliefs that will shape behaviors.  A list of acts that will exude energy includes setting direction, identifying and addressing resistance, securing commitment, providing visible support, monitoring and tracking progress, creating additional sponsors, building teams, transferring knowledge and skills, and providing active communication.

The article also includes a short self-test for leaders who are implementing change in their organization.  An assessment explanation is available at the end to gage your current change status.  The article gives a very extensive change plan.  Leaders that follow this suggested plan will better cope with the changes that are made and the reactions of employees in the organization.

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