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Trust in the Balance

Shaw, R.B.  (1997)  Trust in the Balance. Jossey-Bass Inc. Publishers

Using trust and integrity in order to achieve business goals.



Robert Bruce Shaw has written a book that takes a look at how trust in organizations, not only the trust of employees but also the trust of a leader, can build a foundation of success for businesses.  Many failures in business today stem from the fact that there is a great deal of suspicion among those who think and act collaboratively in order for a business to survive.  This book is about building communities of trust within business settings.  It explores the changes that are making trust essential and presents a new approach to creating and sustaining trust in the face of adversity.

This book is organized into four parts.  Part one defines trust and presents the imperatives on which it is built.  The second section in part one outlines a research based model to help explain why trust develops in some organizations and teams and not in others.  Part two separates the three key imperatives for building trust, achieving results, acting with integrity, and demonstrating concern, and details each one.  This section includes many examples from companies such as Hewlett-Packard, GE, and Pepsi.  

Part three focusses on the leadership role in building trust.  The architecture of the organization and how it should be organized to facilitate the building of trust is discussed.  With an adequately designed structure that can sustain appropriate levels of trust, improved performance in an organization will be achieved.

The last section of the book looks at trust dilemmas.  Down sizing and restructuring are two major issues that are examined.  Problems in sustaining trust such as uncertainty and competing demands from other organizations are also commonly experienced.

The book has looked at all aspects of trust in organizations and leaders that will impact organizational effectiveness.  The author uses many examples from top companies in his experiences as a consultant to paint the picture for the reader of how to implement strong trust ideals in organizations.  This is a highly recommended book for those with questions regarding trust in their organizations.

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